[Cyclelicious] 2/10/2006 10:31:22 AM

Fantastic post, Michael!

Sponsorship's a huge deal. The Tour de Toona website has some good numbers on cycling demographics, but the perception seems to be that few people in the USA watch competetive cycling events. OLN stepped out on a limb last year broke ratings records for their network with 1.6 million viewers watching the TdF, so I don't really understand the lack of televised coverage for major US stage races.

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Posted by Fritz to Cyclelicious at 2/10/2006 10:31:22 AM