The book Branded Nation talks about the way fast food stores and other businesses spring up next to each other; instead of competing each other into the ground, somehow it creates more demand, because more of the public perceives those businesses as places they have to go.
If it's played right, maybe it would work the same way. The existence of bicycles could permeate the consciousness of the babbling buffoons bumbling through their days.
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Posted by SueJ to Cyclelicious at 11/03/2006 07:12:58 AM