Tuesday, November 06, 2007

[Cyclelicious] New comment on Pearl Izumi's got anticar religion.

Steve Nordstrom has left a new comment on your post "Pearl Izumi's got anticar religion":

Its not about the people wearing the gear and their socio-economic situation: these ads get at the roadie's desire to be out on the bike more often than he or she is, and with less automobile traffic to compete with them for roadspace. They about getting more people on bikes, not appealing to a hipster subculture demographic that refuses to ride with more than one gear, and will probably exit the market just as quickly as they entered it after the fad dies down. The SUV owner who uses his or her bike 1-5 days a week instead of his or her vehicle is participating in the spirit of the message these ads send. They certainly can appreciate the desire to save money on gas through using a human-powered vehicle to get around.

Posted by Steve Nordstrom to Cyclelicious at 11/06/2007 03:13:00 PM